Freitag, 28. September 2007

Frau Kolossa Tactical Strike präsentiert neue Sinus-Milieus: Die urbanen Drusler (Fortsetzung)

Die neugegründete Strategieabteilung des Frau Kolossa Netzwerkes, Frau Kolossa Tactical Strike, widerruft eine Falschmeldung der WuV. Vor einiger Zeit war dort vom neuen Sinus-Milieu des urbanen Penners zu lesen. Völliger Quatsch, hier wurde auf Seiten der Redaktion strubbelig recherchiert. Natürlich sind die urbanen Drusler gemeint.

Merkmale:
Die urbanen Drusler arbeiten meist in mediennahen Berufen, eigentlich sogar fast ausschließlich als Werbetexter. Sie stammen meist aus Bremen, Dachau oder München. Aufhalten tun Sie sich meist jedoch in Metropolregionen wie Berlin, Hamburg oder Stuttgart. Altersmäßig kann man die Spanne sehr klar zwischen 22 und..ja...nix zwischen... eigentlich sind sie alle 22.

Bevorzugte Marken:
Wichtig für den urbanen Drusler ist sein Kapuzenpulli. Er dient ihm in jeder Situation und auch bei jeder Witterung als optimale Schlafstätte (->siehe Penntüte)
Auch Club-Mate ist dem urbanen Drusler ein Jumbo-Plaisir. Hier zeigt sich jedoch ein recht ambivalentes Verhalten. Denn eigentlich ist der ja der Feind des Druselns. Jedoch ist er wohl nötig, damit der Drusler ab und zu wach bleibt, um die Schlafstätten zu wechseln.

Wo treffe ich den Drusler:
Er ist schwer zu erkennen, denn beim druseln hat er immer ganz wenig Abstand zum Boden.

Ansonsten fühlt sich der u.D. jedoch auf jeder weichen Oberfläche wohl.

Wie erreiche ich den urbanen Drusler:
Diese Zielgruppe benötigt ganz besondere Werbeformen, um ihn noch zu erreichen. Visuelle Medien sind fast komplett wirkungslos, da er ja meistens die Augen zuhat. Am ehesten lässt sich seine Aufmerksamkeit durch Funkies und DUrchsagen im Haus 73 erreichen. Auch eine möglichkeit sind Ambi-Sticker auf der Innenseite seiner mobilen Penntüte (Kapuze), die er in kurzen Wachphasen erblicken kann.


Fazit:
Den urbanen Drusler kommunikativ zu erreichen ist sehr schwierig, da er selten bei Bewusstsein ist. Das macht jedoch nichts, da er für die Werbung auch vollkommen uninteressant ist. Denn durch das ständige Druseln kann er weder konsumieren noch Geld verdienen. Somit ist er für die Werbung nur als Angestellter interessant.
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